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Market Validation & Entry Prep

Entering the Korean market requires preparation beyond simply completing South Korea business registration. BrandUp Korea supports founders planning a small business in South Korea by providing market research, competitive analysis, and strategic planning to help businesses position themselves effectively before launch.

Korea Customer Validation Sprint

Best For:
- Founders overseas
-Product or service-based startups

-D-8 Applicants needing proof of validity

Deliverables:

- Organization of test group
- Customer feedback summary report
- Persona refinement
- Pricing sensitivity insights
- Validation scorecard
-Go / Adjust / Reposition recommendation


Pricing:

1,500,000 - 3,000,000 won 

2

Live Market Test

Best for:
- Consumer brands
- Food, lifestyle, fashion, handmade
- Physical product startups

Deliverables:
- Event participation execution (street fair, local market, small-scale pop-up, etc)
- Raw customer data
- Conversion metrics report
- Product-market fit assessment
- 90-day next step strategy

Pricing:
2,000,000 won (1 market day)
+350,000 won per additional market day
(at least 3 market days recommended for accurate data collection)
*Includes market participation fee
*All sales profits given to client

 

3

Korea B2B Power Mapping 

Best for:
-
Foreign founders planning to sell to Korean businesses

- D-8 & D-9 applicants needing commercial viability insight

- Overseas B2B companies assessing Korean expansion

- Founders unsure how Korean corporate decision-making works



Deliverables:
- Target company shortlist
- Corporate power mapping summary
- Decision flow analysis overview
- Entry-point strategy document
- Localized pitch summary
- Outreach message templates
- 90-day relationship-building roadmap
- 60–90 minute final strategy session


Pricing
2,500,000 won

4

The D-8 & D-9 Full Package

Duration is typically 3-5 months.
Best for: 
- Foreign founders preparing D-8 and D-9 visa applications

Phase 1: Market validation & Immigration feasibility

- Visa Eligibility & Strategic Positioning assessment
- Korea Market Validation Analysis
- Capital & Trade Structuring Plan

Pase 2: Corporate & Legal Infrastructure
- Korean Corporation registration assistance
- FDI Registration assistance
- IP Registration assistance
- Office & Operational Setup assistance
- Accounting & Financial Infrastructure advisement

Phase 3: Immigration-Ready Business Documentation
- Korea-specific business plan review
- Trade Validation
- Guidance in preparing immigration documents (connection with a legal counselor if needed)
- Pre-submission risk audit

Phase 4: Operation Set-up
- Business bank account set-up assistance
- Official seal registration
- HomeTax registration
- Basic self tax filing review

8,500,000 won (paid in installments)
* Registration fees, and other outside costs not included

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