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Product Testing

Before committing to large production runs or full-scale marketing, it’s critical to know how real customers respond to your product. At BrandUp Korea, our Product Testing services help founders validate ideas through structured feedback and real-world market interaction. We organize remote testing and surveys, moderated in-person focus groups, and live “sellability” experiments through pop-ups and local markets. By combining qualitative insights with real purchase behavior, we help you identify improvements, refine positioning, and confirm whether your product is truly ready for launch.

​Early Feedback Survey Testing

We gather structured feedback from your target audience before production or launch. This helps identify potential issues, validate product interest, and refine positioning.

Includes

  • Survey design and testing plan

  • Distribution to a relevant audience

  • Quantitative feedback report

  • Key insights and improvement recommendations
     

Starting from 300 USD

Remote Product Testing

Your product is sent to selected testers who provide structured feedback on usability, quality, and perceived value.

Includes

  • Recruitment of remote testers

  • Structured testing guidelines

  • User feedback surveys and interviews

  • Insight report with recommended improvements
     

Starting from 500 USD
 

In-Person Focus Testing Groups

We organize small in-person test groups where participants interact with your product and provide detailed feedback in real time.

Includes

  • Participant recruitment

  • Moderated testing session

  • Group discussion and reactions

  • Recorded feedback and testing report
     

Starting from 800 USD

Sellability Pop-Up Testing

We test whether customers are willing to actually buy your product by selling it in controlled real-world environments such as pop-ups, events, or markets.

Includes

  • Pop-up or market setup coordination

  • Sales interaction and observation

  • Customer interviews

  • Real purchase data and feedback analysis

​

Starting from 1,000 USD

Market Validation Testing Program

A comprehensive testing program combining surveys, product testing, and live sellability experiments to determine if a product is ready for market.

Includes

  • Remote user testing

  • In-person test sessions

  • Pop-up sellability experiments

  • Market feedback and purchase analysis

  • Final validation report and launch recommendations

​

Starting from 3,000 USD

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