Artisans
Bringing the Korean Traditional Market to the World
In today’s fast-paced global market, traditional artisans face challenges adapting to modern business demands, from e-commerce to international shipping and digital marketing. BrandUp Korea helps these multi-generational businesses survive and thrive in the modern era by providing support in product presentation, online platform management, logistics, and connection to overseas buyers. By bridging the gap between centuries-old craftsmanship and contemporary market needs, we ensure that these artisans not only preserve their heritage but also build sustainable businesses that can grow globally.
The founder of BrandUp Korea has a personal connection to Korea’s artisan heritage, having married into a family of traditional market merchants spanning nearly 150 years. This unique perspective gives the company an intimate understanding of the challenges and values of multi-generational businesses in Korea. Today, BrandUp Korea carries that tradition abroad, combining deep respect for Korean craftsmanship with modern strategies to introduce these artisanal treasures to international markets.
Services
Buyer Services – International Boutiques & Businesses
Duration: Flexible / Per project
Price: Customized per order
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Curated access to traditional Korean artisan products (mother-of-pearl, Jinju silk, Chungcheon jade, etc.)
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Product selection and quality verification
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Logistics, shipping, and customs support
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Guidance on sourcing from multi-generational artisans
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Optional add-ons: product photography, marketing materials, and packaging design
Perfect for international buyers looking for authentic, ethical Korean crafts with complete support for a smooth sourcing experience.
Seller Services – Korean Artisans & Multi-Generational Businesses
Duration: Flexible / Customized
Price: Based on service scope
Includes:
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Product presentation and e-commerce setup for international markets
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Marketing support for reaching overseas buyers
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Assistance with logistics, packaging, and international shipping
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Guidance on pricing, branding, and product positioning
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Optional add-ons: translations, interpretation, digital content creation, and trade show support
Ideal for Korean artisans seeking to expand abroad while preserving traditional craftsmanship and building sustainable, modern businesses.
Our Fees
At BrandUp Korea, our commission structure is designed to be transparent, fair, and reflective of the full support we provide:
Typical Commission Range: 15% – 25% of the product’s sale price
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The exact percentage depends on the level of support services required.
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Our commission includes:
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Product sourcing and curation
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Quality verification and artisan support
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Logistics, shipping, and customs handling
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Marketing support and connection to international buyers
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Translation and interpretation
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Why a commission model:
Our goal is to ensure that artisans are fairly compensated while buyers receive high-quality, authentic products without the challenges of managing overseas partnerships.
Note: For large-volume orders or long-term partnerships, we are happy to provide customized commission rates tailored to your needs.