Why BrandUp Korea?
BrandUp Korea exists to bridge the gap between how business actually works in South Korea and what foreign founders are told online. We don’t just help you “set things up” — we help you understand the system, avoid costly assumptions, and make decisions that make sense for your visa, your goals, and your stage. Our approach combines local insight with foreign-founder perspective, so you’re not navigating Korea blind or being talked over by people who don’t understand your reality.
Built for Foreign Founders
We specialize in working with non-Koreans — students, immigrants, non-citizen ethnic Koreans, and overseas founders — not retrofitting local advice that doesn’t apply to you.
Clarity Before Commitment
We focus on helping you understand what actually makes sense before you spend money, register a company, or lock yourself into the wrong path.
Local Insight, Cultural Translation
We go beyond language translation to explain Korean business culture, expectations, and consumer behavior in practical, usable terms.
Practical, Not Theoretical
Everything we share is grounded in real experience working with businesses in Korea, not recycled blog advice or textbook explanations.
Services
1:1 Founder Consulting & Strategy
Personalized advisory sessions for foreign founders who need clarity, validation, or direction at any stage of their Korea business journey.
Marketing & Localization
Support in positioning, messaging, and marketing strategies that resonate with Korean consumers beyond simple translation. Includes: social media management, influencer marketing, content creation, etc.
Entry & Visa Guidance
Non-legal advice on visa paths, and assistance gathering needed documents. Consultation with outside lawyers can be arranged.
Product Development & Manufacturing Support
Guidance through early product development in Korea, including sourcing manufacturers, navigating communication, and aligning production with your brand and budget.
Business Setup
Step-by-step guidence on how to legally register your business, open bank accounts, and create accounts for tax payments.
Branding
Creating a brand image that resonates with your target audinece and Korean business partners. Includes: website, app, merch, logo creation, etc.
Business Partner Matching
Support in identifying, evaluating, and communicating with potential Korean business partners, manufacturers, or collaborators to reduce risk and misalignment.
Clients
We Build Businesses From the Ground Up
Start Small and Dreaming Big - We're With You Every Step
Beauty
Food
Travel
B2B & Recruitment
